Tourism is now running to the music

From hot destinations and journeys, from package holidays to digital nomad, tourism trends rise and fall every few years. Currently, two great tendencies are increasing how people are on holiday: concert holding and running.

The concert trip includes planning traveling around a concert to a different city and even a different country. Although the concert trip is not a new phenomenon and Groupies has followed the groups since the 1960s, the tendency to travel for a specific concert or festival.

In 2024, Skyscanner published a report on the travel trends of the year. This stressed that about one -third of England fans are willing to travel for their favorite artists. Since tickets outside the US tend to be cheaper, others who participated in the survey emphasized potential cost -saving benefits.

The rise of the concert trip is well documented around Taylor Swift’s last tour of Eras. As tickets in the US increased with cost and decreased in availability, many fans decided to go to the cities in Europe first for the increasing chance of participation.

The concert ride is especially evident in the United States, where Skyscanner finds that approximately 44% of people are willing to travel on short -distance flights.

In addition to the increase in opening concerts, one of the basic trends of 2025 and 2026: there is another course sub -section set as racing murderers. Here, tourism sees support while trying to explore the world through races and running activities.

Strava reported an increase of 9% in 2024, which completed the marathon and ultra marathons. While more people continue to run over, the athletes are looking for the next event away from their own grass. Marathons popularity is increasing, New York and London are changing the world’s largest title, and more than 55,000 people are completed each year. In 2025, the Voting Pusula of the London Marathon saw that 840,000 people entered a place with an increase of 43% in international applications.

Some cities are starting to benefit from the increase of running tourism. Valencia called visitors the best running routes in the city and the hotels that offer runner -friendly services and called the “Running City”.

As new event -based travel plans gain popularity, cities will feel benefit. A survey of the runners revealed that 60% tend to stay around a race for three to five nights, and increased the local economy and local sites with the use of hotels and restaurants.

For opening concerts, large -scale concert tours have also shown significant benefits to the local area. Sam Fender’s latest country concerts at St James Park in Newcastle increased £ 16.5 million ($ 21.9 million) reporting the local economy. Three exhausted concerts saw that 150,000 fans traveled to North Shields and brought extra revenue to bars and hotels in the region.