M&M bets on multi-powertrain platform to beat rivals, meet emission norms

While revealing the new vehicle platform Nu_IQ, the company introduced four new sports service vehicles (SUV) design prototypes that will endure the platform. These SUVs, which are based on the new platform, will begin to come to the markets in 2027. However, the car manufacturer has not yet undertaken to release hybrid vehicles.

Mahindra & Mahindra (M&M) joins Tata Motors to secure access to a technology platform that can have power transfer bodies. Tata Motors can access modular Boyuna Architecture (MLA) technology through Jaguar Land Rover, which is completely available. The MLA platform can contain gasoline, diesel, plug -in hybrid and battery electric vehicles.

Vehicle platforms or architecture is the main structure of the car with the main components and systems where different models can be developed. The new announcements were part of the company’s annual event on August 15th, and this year’s financial capital is the pressure in Mumbai.

M & M, “Hybrid vehicles are not yet part of the architecture. This platform is currently focusing on gasoline, diesel and electric vehicles,” he said. “Our previous stance on electric vehicles remains unchanged, that is, if there is a customer request, we will bring hybrid vehicles.”

Mahindra and Mahindra’s stock price increased by 6% so far in 2025 and against a 4% increase in Nifty50 measurement.

Mahindra was locked in a violent battle with Hyundai Motor India and Tata Motors to occupy the second point in India’s automobile gaging order. In 26 financial years, Mahindra has been able to defeat Hyundai to the second point in terms of wholesale sales for four months, but in July, retail sales.

Korea Giant’s January-March earnings will launch hybrid vehicles and will offer 26 vehicles in the country to get back the market share and continue the number two since the 2009 fiscal year.

Mahindra and Mahindra Group CEO Anish Shah, foreign car manufacturers after years of sovereignty after years of domestic companies finally left a mark, he said.

Shah, “Global automobile manufacturers have dominated Indian roads. Today tidal returned. Indian companies like Mahindra are at the forefront of technology, scale and ambitions,” he said. Comments Mahindra comes after Hyundai Motor India out of the second position in the first quarter of the current financial year.

Avalon Consulting’s partner Subhabrata Sengupta said Mahindra’s biggest advantage from the new platform is the ability to protect according to market needs.

Sengupta, “ICE (internal combustion engine) and a platform where the house can be developed, the company gives the flexibility to react to market trends quickly. If the houses get more, the company can activate to quickly meet the demand for production and vice versa.” He said.

The development of more than one power transfer organ model comes at a time when the new emission norms are scheduled for Cafe 3 in 2027. Jejurikar stressed that the new technology platform will allow it to be flexible with vehicle production and that it will effectively meet emissions norms.

Cafe 3 (corporate average fuel efficiency) norms are the upcoming regulations aiming to reduce India’s carbon dioxide emissions from vehicles. These norms will determine a limit on the average CO2 emissions of the entire fleet of a car manufacturer and push more fuel -saving vehicles to produce.

“The new platform will allow the company to quickly meet its production requirements by considering café norms between diesel, gasoline and houses. Currently, most of the Mahindra sales come from diesel models that are shocking.”

In 25 financial years, 77% of Mahindra’s a total of 551,000 sales in the domestic market were diesel models.

The Energy Efficiency Office (BEE), which concludes Cafe 3 norms, and car manufacturers are in search of relief with the government, saying that the proposed targets are very harsh.

Jejurikar was not understood about the threat of strict implementation of fuel productivity norms in the country and using Mahindra’s current products and new arrangements for 2027.

“We will follow a gradual approach to enter different markets. In the first stage, we will enter our well -known markets such as South Africa and Australia, and then we do not expand to new markets in the coming years”.

To host the development of electricity and ice vehicles on the same platform, the company will use the capacity of 240,000 units from 2027 to the production of newly designed vehicles.

In order to increase exports, Mahindra wants to introduce India -made electric cars in the UK and other global markets.