JioMart turns Reliance’s physical stores into ammo against Blinkit, Zepto

Additionally, JioMart has added 1,700 fashion and lifestyle stores (Reliance Trends) and 682 electronics stores (Reliance Digital) to its hyperlocal serviceability to improve average order values. “Most players offer a multi-category range through their dark stores, but this is very limited. In our case, we can offer the entire range across all our stores,” Taluja said.