Supreme Court grants reprieve to Amazon in ₹336 crore Beverly Hills Polo Club trademark case
New DELHI: The Supreme Court gave a great reprieve to the Amazon Technologies, a subsidiary of the global e-commerce giant Amazon Inc., a subsidiary of the global e-commerce giant Amazon Inc. under a trademark violation dispute with Lifestyle Equities CV, owner of the Beverly Hills Polo Club (BHPC) brand.
JB Pardıwala and KV Viswanathan, a Justices counter La336 Crore Damage Award against Amazon Technologies, protecting the July decision of the Delhi Supreme Court, which paused the implementation of the only referee decision in February.
The Apex court admitted that the previous decision suffered from serious procedure defects. He found that the Amazon Technologies did not report properly and caused the case to progress without giving a fair chance to defend himself. Damages were also inflated La336 CRORE La2 Crore without informing the company.
The court also stated that the Amazon Technologies was not directly involved in the alleged violations, but that the only judge was incorrectly to Amazon and the relevant organizations.
“Even for the sake of the argument, he will not justify confusion to confuse him with damage, even if he assumes that Amazon Technologies made a conscious decision not to participate in the lawsuit. La 336 Crore. Therefore, the case is against Amazon Tech and in favor of lifestyle, La 336 Crore, who has no sustainable violation or violation crime against Amazon Tech. ”
“Considering the above mentioned above, we concluded that we should not disturb the decision and order accepted by the Supreme Counter bench,” the Supreme Court said.
Trademark dispute origins
The dispute dates back to 2020 when the Amsterdam -based lifestyle stocks, the owner of the BHPC brand, filed a lawsuit against Amazon technologies at the Supreme Court of Delhi for the alleged trademark violation.
The company and the licensee claim to have the same or deceptive similar notes in the clothing sold by Amazon’s in-house symbol brand and Amazon.in, a polo player on the BHPC logo-Att back.
Lifestyle Stocks a permanent precautionary measure, the delivery of violating goods, damage searched La2 Crore and a profit account. Amazon Technologies, whom the plaintiffs claimed to have been served through E -Post and WhatsApp, led the court to progress in the old part (in the absence of one side) in April 2022.
In February 2025, the only judge against Amazon Technologies $ 38.78 million (approximate La336 CRORE) Loss of copyright and promotional costs La3.23 Crore at costs. The order also permanently restricts the use of Amazon and its affiliated organizations BHPC logo or similar signs.
The Amazon later applied to the Delhi Supreme Court’s Chapter Counter and argued that a fair hearing was rejected and did not report it properly. He also objected to the sharp rise in the damage without predetermined.
The decision is left
The chapter bench continued to execute the decree in July 2025, referring to procedural irregularities and legal defects and did it without the need to invest the amount of Amazon.
Lifestyle stocks then moved the Supreme Court, arguing that the Supreme Court was given unconditional, tried to evacuate his stay. However, the upper court approved the order of the Supreme Court of Delhi and allowed Amazon to prevent immediately. La336-Until the case of the case was discarded.
According to Deloitte’s 2024 report, India’s e-commerce market is expected to grow by 21% of 21% annually to 325 billion dollars by 2030. Amazon India has a gross property value by following the rival Flipkart, which has a 31% share of this market, with a 31% share.
