Kbeauty
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USA
How K-beauty went from a viral trend to an economic powerhouse
Who would have thought that serums infused with snail mucin (the sticky substance they secrete) would be a part of…
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USA
TikTok-fueled K-beauty boom triggers a retail race in the U.S.
Carly Xie examines facial mask products at the Face Shop, which specializes in Korean cosmetics, in San Francisco on April…
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