Tata Motors targets bigger slice of PV and CV markets
Tata Motors Passenger Vehicle Ltd and Tata Motors Ltd have set ambitious market share targets, with the passenger vehicle business targeting a 20% share by 2030-31 and the commercial vehicle unit targeting 40% by 2027-28.
Tata Motors PV, at its investor day on Tuesday, announced a product push of 26 models, including six new nameplates for the domestic market; It aims to almost double its sales to over 1.2 million units by FY31 and reach 20% market share by FY31.
The PV business also aims to reach new export markets after gaining a foothold in countries such as South Africa, Sri Lanka, Nepal, Bhutan and Mauritius.
The CV business, meanwhile, stopped short of sharing a long-term view and instead laid out a roadmap focused on a product offensive through FY28 and international expansion through exports and the Iveco acquisition to spur growth.
The CV business will add nine new models to the small CV and pickup truck segments.
PV attack
The bulk of Tata Motors PV’s incremental growth of over 600,000 units in the next five years will come from electric and CNG vehicles; as both technologies together are expected to account for almost half of sales in the Indian market.
“Our product interventions will expand our addressable market. New nameplates will capture existing segments and also create new segments in the industry,” he said in his presentation.
While the automaker is looking at two new EV-only nameplates, it will also launch three vehicles that will have both internal combustion engine (ICE) and electric versions.
Tata Motors PV comment follows a year of challenges at its British subsidiary Jaguar Land Rover. Revenue fell 8 percent ₹While 3.35 trillion in volume fell 23% to 308,000 units, the September cyber attack and high US tariffs pushed the company to a 200 thousand operating loss. ₹1,377 crore profit earned ₹19,394 crore in FY25.
But the automaker expects to nearly double its revenue ₹6 trillion by FY31 and achieve double-digit operating profit margin of 10%. JLR has targeted an operating profit margin of 4% for FY27.
Shares of Tata Motors PV fell 1.95% on Tuesday, compared to a 0.77% decline in Nifty Auto.
CV attack
While Tata Motors is still awaiting completion of its $4.4 billion acquisition of Italian rival Iveco, it is forecasting a 4% increase in market share by FY28. At the end of FY26, it reached 36% market share and sales of 428,000 units.
The Iveco acquisition has moved beyond its original June quarter timeline and is now expected to be completed in the September quarter.
The investor presentation stated, “The synergies resulting from the acquisition of Iveco will unlock new geographies and complementary products.”
Of course, this is the first investor day since the CV business was listed separately in November. Leaving the PV business.
Management has stated that the company will focus on four key levers: profitable growth, defending its number one market position, new customer-focused offerings and scaling its international business.
It also plans to expand its offerings in international markets, given the demand in key ASEAN (Association of Southeast Asian Nations) markets such as Indonesia.
Reported a 5 percent decline in consolidated net profit ₹3,030 crore in FY26. without ₹1,428 crore loss on investments due to equity stake in listed Tata Capital during the financial year, profit up 9% ₹4,458 crore. Revenue increased by 44 percent ₹83,855 crore, with domestic and international sales up 14% to 428,000 units.
Tata Motors’ share price fell 1.8% on Tuesday against a 0.77% decline in Nifty Auto.


