Sazerac: Corner Office Conversation: Diego Bianchi,, Vice President, Global Hubs, Sazerac
“Bourbon is having a moment, and Sazerac wants India to be its next big frontier. In this episode of Corner Office Conversation, ET’s Ratna Bhushan speaks with Sazerac Global Hubs VP Diego Bianchi, who takes us to Kentucky’s historic Buffalo Trace Distillery to understand how the 200-year-old American spirits giant plans to grow in a market long dominated by Scotch. Bianchi details the company’s India strategy: educating new drinkers, investing in cocktail culture, expand distribution, …Read moreand creating brand stories that resonate with a young, curious consumer base. He also looks at tariff cuts, pricing pressures, regulatory challenges and why India is now one of Sazerac’s most important growth markets. Can bourbon move from the fringes to the mainstream in India? This conversation explores the risks and storytelling behind this push.Tune In.
