Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage
Cracker Barrel lost $ 94 million after a day disaster is a brand re -brand He created anger between the president Donald TrumpMake America again wonderful ”base.
For the Southern -themed restaurant chain, the new logo was detonated by Trump’s Maga Base, claiming that the design was “awakened” and “boring”. The logo, which contains a man sitting in the overalls, who had previously focused on a barrel, now has the name of the classic gold background “Cracker Barrel ..
This anger led to a decrease in stock value for the company. Thursday ended at $ 54.80, the day fell approximately 7.15 percent. The stock was able to return at the lowest level of the noon, which fell about 15 percent.
Cracker Barrel’s stock decline led to the company to lose about $ 94 million just in one day.
CBS News’ Watch money In the afternoon, Cracker Barrel lost about $ 200 million, but he was able to make some room before the closing bell.
Cracker Barrel said that his new logo is even closer to the iconic barrel shape and word sign that starts everything.
The restaurant chain first opened its doors in 1969 and went through five logo re -designs. The previous logo design with the seated man was created in 1977.
After about 50 years old logo, he expressed disappointment of some maga figures and accused Cracker Barrel of changing the diversity, equality and an attempt to include.
Congressman Byron Donalds conjunctive FloridaHe worked for crackers at some point, written “The logos were iconic and unique restaurants were an fixture of American culture.
Right -wing commentator Matt Walsh written: “Yes, let’s remove everything fascinating and different from the logo and make it as general and boring as possible.”
“Wrong about WTF cracker barrel ???,” Donald Trump Jr.The eldest son of the president, written In response to a task of the Woke War chamber account, which attacked the company’s CEO Julie Felss Masino and his “Dei regime”.
Owen Shroyer, a right -wing pundite, said “Yes, it has the funny irony of using a racial slurry against your main demography.
