Inside the firm turning eerie blank streaming ads into useful nonprofit messages

Denver – Ads shown when publishing shows or movies is destructive enough. However, when a connected TV (CTV) platform cannot sell advertising inventory, there is something unique about what you see. In addition to a graph like “we will go back immediately”, you can get a black screen with etheric music or a confusing rhythm.

Flammas not only endure advertising time than ever, but also do not always benefit flow platforms or advertisers. For the last six months, Adgood has been trying to turn this advertising space into a field of good, helping to buy advertising spaces for cheap organizations for non -profit organizations.

During the Streamtv show in Denver this week, ARS spoke to CEO and its founder Kris Johns. Obscene501 (c) (C) (C) (3), which is not used for other non -profit organizations, sells CTV advertising space. Adgood sells advertising space that is not filled with discounted prices, sometimes donated advertising he says It can be as low as about $ 5 to $ 6 (cost per mile or the amount paid for every 1000 views of the ad. Johns said CTV CPMs may vary depending on the scenario and costs can vary between $ 12 to $ 15 and higher. Some CTV advertising companies peg Average CTV CPM $ 35 to $ 65.

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