Dream11 in talks with BCCI to exit ₹358 crore jersey sponsorship after gaming ban
The online game law, in which the government has just entered into force, prohibits the promotion, advertisement and sponsorship of real money game platforms. Dream11, who signed a three -year agreement with BCCI in 2023, said that sponsorship may not be possible under the new framework.
“Dream11 began to talk to BCCI to withdraw from the sponsorship agreement. These are waterproof agreements and unilaterally.
Dream11 is one of the largest advertisers in India. In FY23, the parent company Dream Sports spent about 2,964 crore for advertising and promotions, which an increase of 37% compared to the previous year.
The new law is expected to significantly disrupt the advertising market. Industrial managers estimate that fantasy sports platforms spend more than 5,000 Crore a year for collective marketing and advertising.
Since the development of the Asian Cup, which started on September 9th, came just in front of 2025, the board of directors has a limited time to complete a new sponsor. However, considering that Jersey’s preliminary sponsorship is one of the most lucrative assets in the Indian jack, industry observers believe that BCCI will not have difficulty in providing a backup. Although among the most valuable advertising assets in the country, the companies that took the way of Jersey faced regulatory obstacles, financial coercion or reputation difficulties immediately after signing. The introduction and editing of the online game invoice adopted by Parliament on August 21 points to a turning point to organize the sector. The legislation aims to prevent addiction, financial losses and social problems connected to money -based games while introducing and regulating other online game forms.
The government said that the movement has underlined the commitment of protecting families from predatory game platforms developing on their promises of fast reserve, while directing the digital economy to safer and more constructive growth.
