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Australia

Sports betting company appears to sneak ad into AFL broadcast

A Australian gambling company used a CGI goat head to hide an ad on the publication of a charity football game.

On August 28, the prostate cancer game for 2025 Legends (known as the old and better EJ Whitten Legends game) cut the Channel 7 broadcasts like a goat produced by a slightly creepy computer sitting in the crowd.

Australian gambling company Betr, goat head used as a part Crirase What they understand is a guerrilla marketing campaign in partnership with Sports Entertainment Network (Sen), which also produces the broadcast of the game for Channel 7.

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The game, which was played between a Victoria team and an All-Stars team containing former footballers, media personalities and celebrities, was held in 1995 in honor of the former Footscray legend Ej “Ted” Whitten, and the former Footscray legend Ej “Ted” Whitten, which has been published by the Seven Networks since 2016, was published by you.

Less than 11 minutes in the second quarter, the broadcast cut a shot of the Victoria team counter after a set kidnapped from former Premiership Bulldog Luke Dahlhaus.

The goat created by the computer depicted in the crowd in the Legends game behind the Victoria team counter. Victoria coach and Essendon Great Tim Watson left in the front picture – regularly in Watson Da Sen (Picture: Seven Networks)

“Look at the goat in the back seat here!” He shouted to interpret Brian Taylor from seven.

“There are many goats here, look at the goat!” He added.

“What is a goat doing here?” Geelong asked the great Billy Brownless.

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“There are too many goats here, Tay Taylor added.

“I think it’s an alpaka, Bill, M Mick Molloy added comedian Mick Molloy.

It is unclear that seven commentators have not been informed or informed in advance about the goat advertising campaign and neither CEO Craig Hutchison nor Betr, Crirase.

Later in the game, the goat reappeared in the crowd in the broadcast, while Sen’s broadcast materials outside the games. A recent segment on Jordan de Goey, along with Daniel Hoyne in Melbourne, included a goat head placed on the top of Hoyne’s joint presentation.

The animal is a reference to the expression “goat olan, which is a common abbreviation of the ları the largest of all times ,, which is especially the debate that dominates the sport view in American sports.

Betr runs its own advertising campaigns -centered advertising campaigns around the goat Crirase The advertising campaign is expected to be a significant scale in addition to the ongoing AFL Finals series.

Run an ad on x by Betr (Picture: X)

Advertising arrangements for gambling advertising and live sports broadcasts, which are valid for commercial free television services, refers to the specified rates.

Avustralya Communication and Media Authority website about the relevant rules states “During the game, gambling advertisement or possibilities are not allowed… During the breaks in the game… [or] Comments and gambling services (seem to or appear in the space) are allowed 30 minutes before the game starts 30 minutes after the game. ”

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The additional rules, which are valid between 05:00 and 20:30, states that önemli five minutes before the start of the planned game, five minutes after the breaks, no gambling ad or ratio promotions were not allowed ”.

You have recently been known for adopting the company advertising at the center of the reports in relation to Kane Cornes, a high -profile commentator. It appeared by a chatgpt model that mimic its famous hot shots. Crirase In July, Cornes was instructed to secretly encourage Sportsbet Sportsbet, where he maintained an ongoing commercial relationship and appeared in advertisements. Cornes is also kept as one of the stars of comments for seven networks with free air rights for AFL.

You CEO Craig Hutchison, Crirase About the ethics or legality of the campaign. Betr refused to comment when contacting similar questions.

The Minister of Communication and Sports was contacted with Anika Wells for comments.

Martin Thomas, CEO of Gambling Reform Alliance, Crirase The Alliance is that “gambling is more worried about guerrilla marketing tactics as they do more to immerse gambling into the scope of our big sports.

“This latest marketing tactic is another way of conspiring AFL fans to participate in their money and exposure our children to gambling life.

“AFL must do more to prevent gambling dependence and act on a parliamentary investigation report that has gradually proposing the total prohibition of all gambling advertisements for more than three years.”

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