Nike shares higher on insider purchases by CEO Elliott Hill, Tim Cook
Shoppers near a Nike store in the SoHo neighborhood of New York City, USA, on Monday, November 24, 2025.
Michael Nagle | Bloomberg | Getty Images
Nike Shares rose 3% in premarket trading Wednesday as insiders scooped up shares toward the end of a difficult year.
Apple CEO Tim Cook, who serves as a director at the athletic apparel maker, added nearly 50,000 Nike shares, according to financial data provider Verity; This represents a nearly 90% increase in its shares.
Fellow board member Robert Holmes Swan added about 8,700 shares, according to Verity. This marked a 24% expansion from before eBay And Intel manager’s position.
Verity found that Nike CEO Elliott Hill acquired approximately 16,400 shares in a transaction valued at $1 million. As a result, his personal stock rose more than 7%.
Nike, 1 day
This acquisition comes as the Oregon-based company completes another challenging year in the eyes of investors.
Nike’s shares are down around 19% in 2025, heading into its fourth straight year. The stock has lost nearly half of its value in the last three years.
Nike has recently struggled with weak sales in China and a hit from tariffs, the latest in a series of challenges facing the retailer. The company told its turnaround story under the leadership of Hill, who took on this role last year.
Wall Street seems optimistic that stocks can rebound. The average analyst surveyed by LSEG has a buy rating and price target, suggesting shares could rise about 26% next year.
