The real reason ice creams with flakes are called 99 – it’s not because of their price | UK | News

The summer air is still here, many British Twister, Fab or Rocket Ice Lollies enjoy their favorite ice creams. However, one of the most popular ones has remained classic stamps for years.

99 Flake is a popular British ice cream known for its nostalgic charm. A soft vanilla cone with a cadbury pulp chocolate bar stuck on the side. You will often see that it is served from ice cream vans, especially in sunny days, especially in the beach or park. Due to increasing prices, the classic 99 stamps are now more than 99p and many of them cause questioning the origin of their name.

Although it is easy to assume that “99” means the old price, the name comes from the Cadbury Flake chocolate, not cost or ice cream.

In fact, cones containing flakes are officially called “99s” – without this, it is only a normal ice cream cone. The brand Cadbury behind the stamps chose to choose numerical name to attract Italian customers, reports Sun.

The sweet manufacturer announced that they started this application in 1930.

A spokesman on the Cadbury website explained: “A ice cream served in a cone with Flake 99 is England’s favorite ice cream.

“During the monarchy days in Italy, the king had a distinguished protector of 99 soldiers. Later was known as a private or first class ’99’. When Cadbury started his small stamp for ice cream in 1930, the British ice cream industry prevailed.

“So, we said ’99’ to our perfect stamp to object to the Italians.”

In 2025, based on estimates from parking holidays, 99 ice cream is expected to cost about £ 3.77 in the North East and £ 4.10 in London. However, depending on where you are and who sells, prices may vary greatly in popular points such as Seaside Towns, which may be more expensive.