Theaters Bet Big On Massive Screens, Booming Sound And Recliners To Lure Movie Fans
With a $ 5 million make -up, Phoenix Theaters turned Cleveland’s 10 screen cinema in the Great Northern Shopping Center into a cinematic escape from the wall -to -wall screens, rush sound and luxury reclliners’ film lovers.
Cinema lovers were paying the investment this summer as they sell luxury representations of those who broke box office records such as “Superman” and “Jurassic World: Rebirth”.
The theater chains in North America, including AMC Entertainment (AMC.N), opened new tabs, regal cinemas and Cinemark (CNK.N), opened a new tab, has invested more than $ 1.5 billion dollars to increase the auditoriums last year, to add larger screens, to improve sound systems and to provide other opportunities.
Amc, investors last month, upgraded auditoriums to the fullness of a normal theater, he said.
“Sitting, image quality and sound quality should be better than you can get at home,” Cory Jacobson said.
According to the data of the research firm Comscore, a research firm, which is specially compiled for Reuters, has developed visual and video formats such as IMAX, Dolby Cinema and Screenx, 14.9% of all tickets sold in the United States and Canada this year are 9.8% in 2019.
According to Cinema United’s cinema investment report, Texas -based Cinemark invested $ 225 million this year to protect and develop its global theaters.
Theater owners have been demanding an average of $ 5 per ticket for more luxurious experiences, which helps to balance the 23% decline in ticket sales since 2019.
The Texas Capital Securities Analyst will be directed by higher prices and (premium wide formats), indeed higher prices and (premium wide formats), using the term of the industry for upgraded denitoriums. “Theater owners continue to invest in the future because they make bets.
“Our re -investment is the proof that we believe that watching a movie on the big screen is unique and that we cannot match anywhere, Mic He said.
According to the Cinema United’s report, more than 200 screens with globally advanced formats have been added globally since 2023 and reached approximately 6,000 in total.
Experience at Price
Magnolia Neu, 270 -degree monitoring experience reflects the images on the side walls of the auditorium – the luxury experience room in New York, reflecting the visuals in the cinemas of the screen X format, the latest “Captain America”, he said.
“Without a wide format or premium screening, I would probably not pay money to go to movies in the first place,” Neu said.
In the summer of 2025, the film was seen as a major test for the industry, studios, a packaged sequel, restarting and high -profile originals, a packaged Arduvaz, a packaged Arduvaz, the theaters will help to recover the lost revenue since the pandemi.
According to Comscore, ticket sales for the live action of the animated “Lilo & Stitch” and the latest “Mission: Impossible” and the latest “mission: impossible” film, a record -breaking commemoration day, fell by 0.1% to $ 3.67 billion compared to the previous year.
ComSCore Senior Media Analyst Paul Dergararabedian said, “If the movie theaters did not heal – which, which was very surprisingly thinking that they were closed in March 2020 – the premium wouldn’t even be on the table.” He said.
