Tim Cook teases ‘big week’. Apple March 2026 launch to reveal budget MacBook, iPhone 17e?

Apple’s first major event of 2026 is just around the corner, and CEO Tim Cook has now all but confirmed what to expect and, more importantly, when to expect it.

Sharing a short promotional video on X, Cook said: “We have a big week ahead of us. It all starts on Monday morning! #AppleLaunch.”

This timeline is in line with speculation that Apple may release a series of announcements from March 2 to March 4, with the last day reserved for a “special Apple Experience.”
Cook’s teaser shows the Apple logo taking shape on something that looks like a Mac; perhaps the rumored budget MacBook?

Also Read: Apple March event 2026: Budget MacBook, iPhone 17e, new iPad Air and more expected

Bloomberg’s Mark Gurman also noted in his latest newsletter that this low-cost MacBook is expected to be “one of the headline announcements” and that the invitation hints at what colors the device will be available in.
“A new low-cost MacBook will likely be one of the launches. After all, the invitation includes the colors the device will be released in. Apple also wouldn’t offer hands-on time unless there was a new design to show off. And this laptop is the only thing that looks truly new in Apple’s upcoming lineup,” he wrote. According to Gurman, Apple is likely to introduce at least five products covering hardware, software and chips, including the iPhone 17e.

Other devices expected in the coming weeks include an iPad Air powered by an M4 chip, an entry-level iPad with an A18 processor, refreshed MacBook Pro models, and a new MacBook Air.

Also Read: Apple may launch touchscreen MacBook Pro with Dynamic Island this year

Stocks of many Apple devices, including the iPhone 16e, iPad Air, 13-inch and 15-inch M4 MacBook Air models, and 14-inch and 16-inch MacBook Pro variants powered by M4 Pro and M4 Max chips, have begun to dwindle, fueling excitement in retail stores. A number of Apple Watch bands are also in short supply; this is a pattern often seen before the spring color refresh.

Gurman says that if these products don’t launch between March 2 and March 4, they probably won’t be too far away. Either way, Apple looks poised for one of the busiest spring refresh cycles in years, albeit without the fanfare of a traditional keynote.