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Ford CEO expects EV sales to be cut in half after end of tax credits

CEO James Farley, Ford, on July 16, 2025, Michigan speaks on stage during the 2025 Reastielize Conference in Detroit.

Tasos Katopodis | Getty Images

Detroit – Ford engine CEO Jim Farley, all electric vehicles on Wednesday after the end of the federal tax incentives expected to be reduced by next month, he said.

On Tuesday, Farley said, “It will not be surprised,” he said, if the sales of the houses fall from a market share of 10% to 12% this month – which is expected to be a record – the incentive program ends.

“I think it will be a vivid industry, but especially the policy change in the tail pipe emissions and the consumer incentive of $ 7,500 will be smaller, smaller than we think,” he said. “We will learn in a month.

Farley said that the industry has learned that “partial electrification”, like hybrids, is easier for customers to accept for now.

Farley, Model E home team every day analyzed the demand for non -gas vehicles, he said. The company currently offers a handful of electric vehicles, including the F-150 Lightning Pickup, which can be at the top of $ 90,000, and in the USA, including the Mustang Mach-e Crossover.

Federal home incentives up to $ 7,500 end as part of the “One Big Beautiful Invoice Law”, which includes some advantages to buy a US -mounted vehicle, regardless of whether the Trump administration robbed the old charm but is a house.

Farley, “Customers are not interested in electric vehicles of $ 75,000. They find them interesting. Fast, efficient, you do not go to the gas station, but expensive,” he said.

After the invoice, the sales of the houses rapidly won the traction, especially some car manufacturers added even more discounts to carry old models.

Cox Automotive, houses sales reached 410,000 in the third quarter and increased by 21% compared to the previous year. This will have the highest amount of home sold in the US in a quarter and a record of 10% record.

COX and other industrial analysts and executives expect many buyers that they plan to buy a house before the sunset of federal incentives.

Farley also said that the federal changes would have to adapt by saying that the automobile industry, including Ford, should understand what to do with the company’s battery facilities and home capacity.

“We will fill them, but there will be more stress, because we had a predictable policy for four years.” He said. “Now politics has changed. … We all have to make adjustments and it will be good for this country, I believe, but there will be another stress.”

Light Tweak: Farley spoke on Tuesday at the automobile manufacturer’s “Ford Pro Accelerate” event, which needs public officials from many sectors, as well as public officials “basic economy” and talented labor and training.

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