Wowcher apologises for email referencing toddler crocodile attack | UK news

Discount coupon website Wowcher has apologized after mentioning a crocodile attack on a young child at the zoo in an email promoting its offers.

A spokesperson for Wowcher told customers in the subject line of an email on Saturday, “Don’t grab these deals faster than an alligator can grab a child!” He said that he urgently reviewed the marketing content following the call.

A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge after the incident occurred at Old Hurst zoo in Huntingdonshire at lunchtime on Thursday and ended up in a cage containing Nile and saltwater crocodiles.

The seriously injured little boy was taken to the hospital. His condition is critical but stable. A 30-year-old man from Norfolk has been released on bail and inquiries are ongoing.

Wowcher said he was “extremely sorry” for his “unacceptable” statement.

A spokesman said in a statement: “It should never have been written, it was never approved for use. Responsibility lies with us and we are urgently reviewing how our processes failed.”

“We recognize the pain and distress this has caused, especially for the little boy’s family, at this unimaginably difficult time.”

They added: “We are reviewing all planned marketing content while urgently strengthening our creative, approval and signature measures.

“There is no excuse for this. We apologize unreservedly and will take the necessary steps to ensure this does not happen again.”

The Times reported Sunday that detectives were reviewing security cameras at the zoo to determine whether to take further action.

The man arrested on suspicion of attempted murder was released because detectives believed he was unfit to be interviewed, police said Friday.

The alleged victim did not know him. He was released on bail until September 18.