White-collar hiring up 3 pc in Aug; non-IT, AI-ML roles drive growth

New Delhi, September 1 (PTI) India’s white -collar labor market, according to the latest NAUKRI job report, mainly in August 2025 due to the increase in demand for solid recruitment and artificial intelligence (AI) and machine learning (ML) in IT sectors, experienced a 3 -year (YOY) growth in August 2025.

White -collar works typically refer to professional, administrative or administrative roles, often require special skills and higher education.

The insurance sector led to a growth of 24 percent in recruitment, followed by hospitality (22 percent) and real estate (18 percent). Other sectors with positive growth include BPO/ITES (17 percent), training (16 percent), oil and gas power (7 percent), retail (3 percent) and FMCG (2 percent).

AI/ML roles witnessed a 54 percent increase in recruitment, which showed a strong demand for specialized abilities in developing technologies.

On the other hand, the CT/Software Services sector has decreased by 6 percent in general recruitment. However, unicorn horses gathered this trend and recorded a 10 percent growth in recruitment.

Banking and financial services experienced a decrease of 11 percent, while TELECOM/ISS saw a decrease of 13 percent. The automobile sector also decreased by 3 percent.

More fresh recruitment (0-3 years of experience) grew by 7 percent, largely pushed by IT sectors such as hospitality, real estate and education.

Hyderabad emerged as the best metro city for recruitment, and witnessed a significant 45 percent increase in general growth and unicorn horse recruitment.

“In August, two tendencies come to the fore. He said.