Trump says Cracker Barrel should restore old logo
A cracker barrel sign with the old logo is hanging out of August 21, 2025 outside a restaurant in Florida, Homestead.
Joe Raedle | Getty Images
President Donald Trump was weighed on controversial re -branding on Tuesday Cracker Barrel Old Country Store“Cracker Barrel should return to the old logo, accept a mistake based on the customer response (final questionnaire) and manage the company better than ever.”
Tr Trump said if they play their cards correctly, they received one billion dollars of free promotion, Tr Trump said, Cracker Barrel could better deal with the company’s re -branding.
“It is very difficult to do, but a great opportunity. Today, make a big news conference.
Trump’s comments arrived about a week after his son Donald Trump Jr.
“WTF is wrong @Crackerbarrel??! ” Young Trump wrote on Wednesday Reflecting criticism from some conservatives in X.
As part of its branding, Cracker Barrel lifted the image of the “Uncle Herschel” character leaning on a barrel.
The new logo also abandoned the iconic yellow barrel and “Old Country Store” and left only the words “cracker barrel”.
Since the re -marking was announced last week, the new logo has been roasted on social media as “soulless”, “bland” and “generic”.
The new Cracker Barrel logo is seen in a menu in the restaurant in Florida, Homestead on August 21, 2025.
Joe Raedle | Getty Images
“If he had shown something for the last few days, how deeply he cares about the cracker barrels of people. We are really grateful for your voices.”
“You showed us who we are and we can do a better job who we are.” He said.
However, the company did not give any symptoms that he would return to his old logo.
Florida, Stuart, Cracker Barrel Old Country Store.
Jeff Greenberg | Universal Images Group | Getty Images
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