Swatch takes a swipe at Trump’s 39% tariff with switched-up watch
Switzerland watchmaker Swatch “Ya … Tariffs?” US President Donald Trump’s 39% import tariffs in Switzerland last month, as a game, on September 12, 2025, Switzerland is depicted in a color example in Geneva.
Pierre Albouy | Reuters
Watchmaker Color example US President Donald Trump’s 39% punishment tariffs against Switzerland launched a special printing model in an excavation.
“Ya … Tariffs?” The Model, Watch Face, changes the position of three and ninthly as a reference to 39% US tax imposed on Swiss imports last month.
In a statement to a company spokesman CNBC, it was designed as a limited number of retailing ($ 174) for 139 Swiss Frank ($ 174) and the clock released on Wednesday.
Only the model in Switzerland is not in stock on the Swiss watchmaker on Friday.
The spokesman added that the model was designed as a firm imprint to the Swiss government to provide a “positive provocation” and a better agreement to the authorities.
He said, “To provoke a positive way in the Swatch DNA,” he said via e -mail.
“We played with 39% of tariffs imposed on Switzerland by the United States. We hope that this activation will not last long, but it will be as short as possible.”
“As soon as the United States directs customs duties to Switzerland, we will stop selling this clock.”
Trump announced 39% of 39% shock in Switzerland on August 1, among the highest globally identified globally determined by the President.
The measures were horrified by Swiss officials and domestic enterprises waiting for a ratio to 10% to 15% applied to other major trade partners such as the European Union and the UK.
Swiss negotiators have been trying to make a better deal since then, US Trade Secretary Howard Lutnick said on Thursday that the two countries will “agree” to CNBC.
Given their heavy confidence in US consumers, Swiss observers and wider luxury industry became difficult, especially for tasks.
The USA was the largest overseas market for the Swiss hours in 2024 and with a total of 4.37 billion franc exports accordingly Swiss Clock Industry Federation.
The limited number indicates that the company is an addition to its collection “whatever it is …” with colorful models that are generally retail for about 100 francs.
