Want to take a piece of that swanky hotel stay with you? Chains are making a business out of it
This feather soft pillow, plush bathrobe, google before leaving the hotel room, you can now take them home or order. Hotels in India turn the retail showrooms, selling everything from the bed you sleep to the sprayed smell.
In ITC Properties in the subway, you can enter a boutique to buy a Pashmina shot, crisp bed linen, sink pillows and more. ‘Eastern Merchant’ brand Assam, flavored tea leaves, freshly detonated from the nearby garden, on sale at Postcard Hotels & Resorts. Guests can buy massage oils in Ananda in Himalayalar. And Taj giant Ratn-Jaipur offers ceramic tea sets at SPA.
During the sponge, the occasional gift obstacle or spa kit for guests expanded to curator collections. The chains of hospitality are quietly building a business of in -room comfort. Price tags are not cheap. It can vary between beds La100,000-225.000, body fats up La1,000 one bottle and designer quilt, La30,000.
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“These are brand extensions for purposes-it has been used to deepen our marking experience beyond the stay of travelers. We know that our guests want to buy a part of their experiences and at the same time we want to access some of them in their cities,Mint.
“Our tea is directly supplied from farmers near our Assam hotel-we trained the loose-leaf tea to pack the rest of the supply chain to protect the supplier to keep them even fresh.” He said. “Tea is important with tea. We will soon retail them through fast trade platforms.”
Postcard hotels, 100% cotton T -shirt, which will also be available in the eye blink. The Zincir is working on a postcard -branded wine prepared in collaboration with a local manufacturer for its guests.
According to ICRA Ltd., focus on auxiliary income is expected to grow by 6-8% measured in more than 26 financial years of sales in the country’s hospitality sector after three-year double-digit growth.
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However, occupancy in premium hotels is likely to remain strong with 72-74%slightly higher than the last two years. La8,200-8.500. The new supply delay and many hotels that still have renewal or upgrade are expected to be priced. In India, it has approximately 200,000 organized or branded hotel rooms fixed to rise to 300,000 by the FY30.
A business from guest queries
In Rishikesh, Ananda in Himalayalar, a luxurious health drawing, guests asked for handmade massage oils and bath products used in frequent treatments. This request led to a focused series of Ananda -branded bathroom and body products sold only through the boutique and website of the hotel.
“This is largely about addressing loyal guests who want to get back a part of Ananda experience with them.” Therefore, if consumers are wondering if they are made by a third party, the company said that they have all rights for formulations and they are special to them.
ITC’s Sleep Boutique sells beds and bathrooms, eye masks, and even baby foundations online.
Luxury desserts
It is not yet an explosion, but as hotels try to show diversity beyond rooms and restaurants, these silent extensions can only be more than souvenirs. It is a way to stay in the life of the guest after payment.
Radisson Hotel Group entered the luxury dessert segment in 2021 with the launch of ‘Meetha by Radisson’. Initially released during the PANDEM to create additional revenues, the brand offers everything from Rose Petal Gulkand Laddoos to dry fruit tacos and other premium desserts at certain hotels. It has become a year -long business.
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Radisson runs six dessert sales places, including Mumbai and Delhi, and plans to expand, Nikhil Sharma, General Manager of South Asia in Radisson Hotel Group,Mint.
American Hotel Major Hyatt is developing retail partnerships among its properties to ensure both income and guest participation. Park Hyatt Hyderabad worked with the French patisserie Ladurée by marking the first cooperation of a luxury oven with a hotel in India.
Hyatt Regency Dharamshala adopted a ‘Vocal’ approach for local businesses, regional businesses and local -based products with Wah Tea Estates. A few Hyatt Place hotels offer these products in -house retail stores.
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