Why daughter of man who created Freddo bar hasn’t bought one since he died: ‘Dad would roll over in his grave’
The daughter of the man who created the chocolate bar of Freddo announced why he hadn’t bought it since he died.
Leonie Wadin’s father Harry Melbourne first prepared a frog -shaped bar in Australia a century ago and named it after her friend Fred. When it was first introduced to the market, it cost only one penny.
However, the 74 -year -old lady Wadin said, “Now he could see how small he was and how much he was charged:“ If he could see it now, he would rolled into his grave; disgust. This was a penny chocolate.
“I haven’t bought a Freddo since my father died.” He told me Sky News.
The bar has become a symbol of ‘shrinkage’ in the UK – a phenomenon that sees that both food products are largely shrinking.
Since weather conditions affecting global cocoa production make production costs more expensive, this is especially evident in chocolate products in recent years.
Freddo, which was restarted in the UK market, which cost only 10P in the 1990s, remained at this price until 2005, when it was re -priced at 15P. However, this year, it was sold in supermarkets for £ 1 and screamed from fans.
Now some keep the dessert treatment as an ironic barometer of the increasing cost of living in the UK, where economists say they continue to sit at an inexplicable level of the summit of Covid pandem and the peak of the life crisis.
Fluctuating interest rates and Inflation in the last thirty years makes it difficult to verify how pronounced Freddo’s ‘shrinkage’ is.
According to the Official Inflation calculator of the Bank of the UK, a product worth 10P in 1990 should cost only 24.8p in 2025.
While most of the Freddo bars in the United Kingdom are sold around 36p, this price is still higher than the amount of inflationary increases.
The bar was significantly smaller, remained around 18g in England, but fell to 12G in Australia.
Cadbury’s owners Mondelez International said to Sky News: “It is important to emphasize that we have not determined retail prices for products sold in stores as a manufacturer, that our production and supply chain costs have increased significantly in the last 50 years and Freddo has become more expensive.
“We have absorbed these increasing costs everywhere, but from time to time, we have made changes in our list prices or many bodies to ensure that we can continue to provide consumers Freddo, which they can continue to provide their beloved Freddo without compromising the great taste and quality they expect.”
