Why Kati Patang is pivoting to premium beers and spirits

Kati Patang Lifestyle, maker of Saffron Lager and Bareilly Bold, is intensifying its focus on premium beers and is set to enter the spirits business.

Co-founder Shantanu Upadhyay speaks Mint exclusively, it said it is in advanced discussions to acquire controlling stakes in premium spirits brands and distribution networks, which could expand its addressable market from roughly $1-10 billion and improve margins.