Winter Olympics Announcer Violated Official Broadcast Outfit Rules

An announcer in winter Olympics He was reprimanded for violating official broadcast dress code.

The 2026 Winter Olympics continue on Sunday. NBC and Peacock are broadcasting the Winter Olympics in full in the United States.

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However, there is BBC’s main broadcast of the Winter Olympics abroad. However, one of the network’s anchors has faced scrutiny in the past for violating official on-air dress codes.

Chemmy Alcott, 43, has competed for Great Britain in four Winter Olympics and seven World Championships.

Alcott retired from professional skiing in 2014 and later joined the broadcasting world. He first became a commentator for Eurosport before joining the BBC’s coverage of the 2018 Winter Games.

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However, Alcott received an official reprimand from the BBC for breaching Winter Olympics broadcast rules.

Alcott scolded for flaunting brand sponsorship on air

“In 2022, she was seen wearing the brand’s knitwear while presenting Ski Market and reporting on the Winter Olympics. This led to a harsh rebuke from BBC executives, who told her to “remind him of the BBC’s guidelines on commercial conflicts of interest.” The Daily Express reported.

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“BBC guidelines prohibit presenters from wearing clothing on-air or using products, goods or services that they have agreed to promote, have a contract with or have a financial interest in promoting. However, a year later he got into trouble again after wearing Snow Finel products in the first two episodes of a new series of Ski Sunday.”

Alcott was officially reprimanded.

The BBC said: “Chemmy will not use the brand in question on air again and has been spoken to about this.”

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The Winter Olympics announcer has not found any dress code violations at the Winter Games so far.

This story was first published by . Twisted First appeared on February 15, 2026 trending section. Add spun like this: Preferred Source by clicking here.