AI avatars in China just proved they are better influencers

Beijing – Avatars produced by artificial intelligence, according to the cooperation between the Chinese technology company, can now sell more than real people can do Baidu And a popular live publisher.

The Chinese technology company, one of China’s oldest and most popular live publishers, Luo Yonghao, and its joint host Xiao Mu’i, used their digital versions to interact in real-time for more than six hours on Sunday for more than six hours on Sunday. Session 55 million yuan (7.65 million dollars).

On the other hand, Luo said that the first live attempt in Youxuan, which lasted more than four hours last month, has seen less orders for consumer electronics, food and other key products.

Luo said that he used live human technology for the first time to sell it through live broadcasting.

“Digital human effect scared me … I’m a little confused” Told to 1.7 million followers According to CNBC translation, weibo on the social media platform.

In April 2020, Luo began broadcasting live in the short video application of Bayktan. Pay the debt It was gathered by Smartisan, the smartphone company that fought. “Be Friend” has about 24.7 million followers of the Livestream account.

Luo’s and Avatarlar Avatarlar, Luo’s other company, Wu Jalu, was built using Baidu’s productive AI model to learn from five -year videos to mimic his jokes and styles. Be a friendHe told CNBC on Wednesday.

“This is a deep moment for China’s entire live stream and digital human industry,” surrounded by CNBC in Mandarin. He said. Deepseek, the Openai version of China, shook global investors in January with allegations of being competing to Chatgpt at very low costs and using an open -source approach.

AVATARS can sharpen costs, because companies do not need to rent a studio in a large production team or live stream. Digital avatars can also flow uninterruptedly without the need for breaks.

“We always suspect digital people living people, Wu said Wu said that the company has tried various digital people for years.

However, Baidu offers the best digital human product currently available, and that he offered live broadcast e-commerce five or six years ago compared to the first days of e-commerce.

After my pandemi, live stream exchange started in China He forced businesses to find alternative sales channels. In the midst of slower economic growth, more people are tending to broadcast live to earn money from commissions and virtual gifts.

LivestRaing created so many sales in Doguyin last year that the application exceeded the traditional e-commerce company. Jd.com China’s second largest e-commerce platform and the head player’s market share Alibabaaccordingly A report from WorldPenel and Bain & Company last week. Both JD.com and Taobao of Alibaba also offer live sales portals.

Meanwhile, other Chinese companies, including technology giant Tencent, News anchors. At the end of 2023, several businesses began to try virtual people live publishers during the Singles Day shopping holiday.

However, analysts warned that products sold through live broadcasts tend to have a high rate of return because they are generally impulsive purchases.

Wu said that the biggest challenge of using virtual people in live stream is not technology, but harmony and platform requirements. While digital people need to be trained to comply with arrangements for product advertising, large live broadcasting platforms may have different rules to allow virtual people to host sessions.

For example, you have a lot Presented restrictions When using technologyEspecially if virtual people do not interact with the audience.

Although Luo’s appearance of the next virtual human has not yet been determined, Wu said he expects it very soon. And in the future, digital people can easily live in multiple languages ​​to reach users other than China.