Lib Dems call for urgent regulation of YouTube ads after wave of scams | YouTube

Liberal democrats, deep inflicts, imitated public figures and fraudulent investment allegations have spread to the platform with little surveillance.

The party said that Youtube’s ads have exceeded ITV in the weekly UK viewers of the Platform and that children continue to dominate media consumption, remained largely uncontrolled by independent regulators.

Among the recent frauds were a sound produced by AI to promote a crypto currency program, although Lewis did not participate, and a series of ads that used the similarity of consumer champion Martin Lewis. The videos that attract thousands of complaints about Reddit and X are misleading to think that users get financial advice from a reliable source.

Other viewers have reported false product claims, scam diet pills and fake competitions. A Reddit Thread users reported that the UK is targeted by advertisements that mimic media figures, or that it has a little clarity of how to report or prevent such content as if it were offering state -supported grants.

Youtube ads fall into the same advertising standards authority (ASA) rules as TV, but unlike publishers, there is no pre -approval, real -time review or independent application unless someone complains.

ASA has previously warned an increase in online platforms, especially for financial services, on an increase in “famous depth” and ünme bolt into identity ”deceptions. Compulsory pre -approval or lack of execution means that most of these ads remain online for days without action.

Max Wilkinson, a spokesman for culture, media and sports of the liberal democrats, said the system left the public open. “We cannot allow a two -layer system in which traditional publishers face a strong examination, a digital giant like Youtube is allowed to mark his own homework,” he said.

The party wants Youtube advertising to comply with the system used for TV and radio, more harsh surveillance, clearer accountability, and the power of offering on platforms on platforms that allow harmful or misleading advertisements over and over again. He also wants to income from the fines used to support online fraud victims.

Youtube ads are presented through Google ads and arranged under a voluntary framework created by the technology industry. This contrasts with ASA’s common regulatory model for broadcasting advertising, where the OSCOM Backstop forces protects and many ads need to be cleaned in advance before it is released.

In particular, some workers acknowledge that online advertising arrangement is “behind the curve ,, but there are very few appetite for major change. Others warned that new restrictions can make it difficult to target voters under 35 years of age separated from traditional media.

Last month, Guardian announced that Platforms such as Youtube are preparing to force more importance to public service content because of the concerns that the reliable news, reliable news, children’s programming and shows produced by England have become “invisible için for young audiences.

Lib DEMS argues that the same logic should be valid for advertising, especially considering the increase in misleading financial content and frauds in identity.

“YouTube is no longer a niche platform – one of the main ways of consuming news, entertainment and information, Y YouTube is no longer a niche platform.” “In order to ensure the proper protection of consumers, the government must now take action.”

A Youtube spokesman said: “YouTube is not a publisher and should not be arranged like one.

“We have strict policies that manage the ads on our platform meticulously. When we find ads that violate our policies, we take action immediately, including removing ads and suspending the account when necessary.”