X to comply with UK law over Grok deepfakes, Starmer says

Prime Minister Sir Keir Starmer said he had been informed that Elon Musk’s

The images, shot using Grok and shared widely on X, were met with harsh reactions.

Women whose images were digitally stripped using the tool told the BBC the experience was humiliating and dehumanizing.

Prompts Ofcom regulator to launch investigation on Monday and the government will announce that it will introduce a law criminalizing the creation of non-consensual deepfakes, warning that prime minister X may do so. lose the right to self-regulate.

The BBC has approached X for comment.

He noted a statement previously published by the Security account: “Anyone who encourages or uses Grok to create illegal content will be subject to the same consequences as if they had uploaded illegal content.”

The Prime Minister did not inform MPs who informed him of X’s apparent change of position.

Speaking after the Prime Minister’s question, his official spokesman said Sir Keir had not had any contact with X and was reacting to media reports.

“What the Prime Minister said in Parliament is that there is some indication that X is taking action to resolve the issues that have been raised,” the spokesman said.

He added: “If so, it is a welcome, therefore qualified welcome.”

Responding to a question from Labor MP Emily Darlington during Prime Minister’s questions, Sir Keir reiterated his condemnation of Grok as “disgusting” and said Ofcom had the full support of ministers to take action if X failed to take action.

He said: “To update the House, I have been informed this morning that X is acting to ensure full compliance with UK law.

“If so, that is welcome, but we will not back down and they need to take action.

“We will take the necessary action. We will strengthen existing laws and prepare legislation if it needs to go further, and Ofcom will continue its independent investigation.”

On Monday, Ofcom said it had launched a formal investigation into X due to “deeply worrying reports” that the chatbot was being used to create and share nude images of people and “sexualised images of children”.

If found to have breached the law, Ofcom has the potential to fine X up to 10% of its worldwide revenue or £18 million, whichever is greater.

And if X fails to comply, Ofcom could seek a court order to force internet service providers to block access to the site in the UK altogether.