Megan invests in OneOff AI platform and monetises wardrobe on Australian tour with Prince Harry
What the Duchess of Sussex wears is big business. And no one understands this better than Meghan.
Just as she was on tour with Prince Harry in Australia, it was announced that Meghan had invested in the artificial intelligence fashion platform OneOff. In addition to being an investor, she will earn affiliate income from sales made through the platform as a fashion creator who invites people to shop her looks.
Meghan’s OneOff creator profile already lists items she’s wearing on this Australian tour, including a $1,250 dress by Sydney-based designer Karen Gee and a $295 sweater by P Johnson.
Launched in 2025 by Bobby Maylack (former chief creative officer of Cameo) and Emir Talu (co-founder of American coffee chain Blank Street), OneOff uses AI technology to provide users with personalized recommendations based on their style preferences and find specific products worn by celebrities or influencers.
And in the case of verified creators like Meghan (those who have partnered with the platform), this also allows them to profit from this system, with talent earning revenue from sales.
The specific revenue on a sale is distributed 10 to 25 percent from the retailer to OneOff, which is then shared with the creator.
“When we talk to any talent, they know that every day someone is searching for both their name and fashion,” Maylack said. Vsign. “There is a widespread feeling among talent that they are not making money from the true trendsetters, other people are making money.”
In keeping with the platform, Meghan dresses like a royal and also earns affiliate income.
Meghan’s spokesperson described her desire to join the platform: “When Meghan’s agency (WME) presented her with this opportunity last year, she was excited to join the platform because it creates an interactive closet experience for consumers.”
“OneOff has a global reach that allows users to access information on styles worn both in public and in everyday life, ensuring the right designers get the recognition they need. She cares about fashion and is motivated to invest not only to expand her portfolio, but also to help lift the spirits of the fashion designers she admires.”
Meghan’s entrepreneurial spirit is alive and well. This isn’t his first time in space; Last year, she also joined the ShopMy platform, where she recommends fashion products from brands such as Jenni Kayne and Uniqlo.
While in Melbourne, Meghan and Harry also attended an event hosted by Scale Investors, an Australian venture capital fund that supports women-led start-ups, according to a LinkedIn post from co-owner Roo Harris.
“We met up with these fun folks last night! We chatted about everything, including the joys of a redhead,” Harris wrote in the post alongside a photo of the royal couple.
Scale Investors funds received The families of Andrew and Nicola Forrest and the late fashion designer Carla Zampatti did not respond to this imprint’s requests for comment about the event.
Make the most of your health, relationships, fitness and nutrition Live Well newsletter. Get it in your inbox every Monday.
