Manchester United: Ruben Amorim avoids social media to ‘protect’ himself

“I don’t read; I protect myself. I don’t watch TV when they’re talking about Manchester United, not because I don’t accept it – I do that most of the time – but it’s a way of keeping me healthy.”

“As a coach, my emotions are enough. I don’t need other emotions. The only way, there is no other way, is to protect myself.”

The analysis in the BBC’s investigation was carried out with data science company Signify.

Posts made during 10 Premier League matches and six WSL matches between 8 and 9 November were examined and messages containing racist slurs, homophobia and threats of violence were found.

While managers were targeted more than players, 82% of the malicious posts were shared on X, formerly known as Twitter.

61% of abusive messages were sent from accounts in the UK and Ireland. Data shows the overall number is increasing.

“I’m losing money from sponsors,” Amorim said.

“I can make a lot of money on Instagram (but) it’s not worth a little more dollars or pounds to protect my family and live a normal life.

“When we lose and don’t play well, no one is tougher than me.

“It’s really normal to be subjected to this kind of abuse these days, so it’s the only way to survive in this world.”

United finished 15th last season, their lowest finish since 1973-74.

They lost to Tottenham in the Europa League final and missed the chance to qualify for Europe.

They were eliminated by League Two side Grimsby Town in the Carabao Cup this season and sit seventh in the Premier League ahead of Thursday’s game against West Ham.