ZEE Entertainment elevates Laxmi Shetty to lead advertisement revenue strategy

Media and Entertainment Company Zee Entertainment Enterprises Ltd immediately put into effect the Head of Laxmi Setty’s Head – Ad revenue, broadcasting and digital rise.

In this role, Zetty said in this role that the company will lead the efforts of increasing making money in linear and digital enterprises and will further strengthen its financial foundation by maximizing income production. CEO Punit will report directly to Goenka.

Ashish Sehgal, who directed advertising revenue vertically as a head -growing officer, decided to leave the company while going on a journey to follow new efforts.

Setty has been a part of the leadership team and the vertical of the income in Z for more than 20 years and has experience in the general advertising view. Z works closely at the sales ecosystem, brings solutions between platforms, benefit from new opportunities, and leads to more value presentation for advertisers.

In this new role, it will be responsible for managing a tümal managing strategy throughout the work by entering new income flows and developing unique solutions in the intersection of content and technology.

Financial performance and outputs

Z reported 24% increase LaIn the first quarter of the 2025-26 financial year, consolidated net abdomen 144 crore La126 Crore in the same period a year ago. The company’s income from basic operations fell by 14% LaIn April-June quarter of the 2025-26 financial year, 1,825 CRORE, La2,130 Crore in the same period in the previous financial year. The company wins from advertising revenue, subscription income and three basic operations from other sales and services.

In February 2024, Z said it drew a three-way approach-it reduces the supplies, collapsing after the merger with the enterprises to reconstruct the quality-Sony Pictures Entertainment to regain margins.

Over the past few months, he has seen a number of high -level exit, including Business President Rahul Johri; Punit Misra, Head of Content and International Markets; Nitin Mittal, President and Group Chief Technology Officer; and Shari’a Patel, Business Officer, Zee Studios.