Zeus Street Greek joins the rise of ‘elevated’ Aussie fast food chains
Australia fast food chains are traditionally established quickly in a market dominated by major American competitors.
Now, a wise new trend can be the key to unlocking a larger market share for businesses grown at home.
Zeus Street is a Greek and Greek -inspired Aussie food chain that specializes in both new and classic ways of making Greek -inspired meals.
With a bold movement to expand its access, Zeus partner with Woolworths to provide a new product range for consumers who want to re -create the stores of the store’s signature flavors in their own homes.
Zeus CEO Ramon Castillo said Kits will allow Aussies to recreate the most popular flavors in restaurants.
“The products we have developed for Woolworths were inspired by our menu in inspiration, Cas Castillo said.
“We have some products made at home like Pilaf Rice, there are some sauces, and in fact, as we serve in our store, there are almost (the same) products.”
Menzil contains 20 news products, including “signature plains, sauces and DIY Pide Kits in Woolworths stores.
The $ 80 million chain has 40 stores around the country and has accumulated in 11 years since the first Zeus store opened its doors in Drummoyne in June 2014.
Not yet satisfied, Castillo said he plans to introduce 100 more stores across the country in the next five years.
“There is a strong asset here in NSW and we have seen some growth in Victoria and Queensland, Cas said Castillo.
“We opened our second position in Western Australia and demand was only incredible, so we will continue to look at the West coast and build it in Victoria and Queensland.”
“We are looking forward to a full national being in the next five years on the journey to 140 locations.”
Zeus is not the only company to test the waters of commercial grocery partnerships.
The Sydney -based Burger chain Grill, who has grew up in the most powerful home in Australia, has been one of the empires of the ‘Fast Service Restaurant’ (QSR), entered jointly with Coles.
Founded in 2004, Grill is running 173 restaurants in Australia and is one of the country’s fastest growing eight QSR brands.
As of Wednesday, several kinds of Grill’d’s signature Burger Köftesi hit the shelves in Coles stores around the country.
Movement comes because Australian brands such as Zambrero and Guzman Y Gomez are starting to buy a serious purchase in the fast food market share.
When it comes to a new Zeus franchise, Mr. Castillo said that various demographic features in the community should be a “strong breakdown ..
“We are looking for a strong cross -section of the family and families, but ultimately we know that our brand emerged as a new upgraded (fast food) style,” he said.
“There are many pizza shops, there are many Mexican and hamburgers, (but) there are not many Greek stores.
“So we are proud to know the power from our Greek proposal.”
The power of the “Greek proposal” is part of Zeus’s partnership with Woolworths.
“When you think of Mexican dinner on the way to shop, you think of the old hand Paso,” he said.
“But when it comes to Greek food, there is no real brand that everyone thinks, and we hope to change it.”
Zeus still finds price points and sales dates, but Kartal -eyed shoppers may expect to see the launch of cooperation in the near future.
