₹4 crore from selling 3D-printed fidget toys! A teacher quit her job to build a business with her dad – Here’s her story
The brightly colored plastic toy, which makes a soft and satisfying “click” sound when pressed, may seem simple, but it has become a focus aid for thousands of people across the United States.
Credit for this product goes to Victoria Essie Studio, a small business founded by Victoria Baumann and her father, Charlie Moreton. The father-daughter duo creates these fidget toys and other ornaments at their home in North Carolina, CNBC reports.
The duo started making 3D-printed fidget clickers about a year ago, but their business quickly grew thanks to viral social media content. ASMR-style behind-the-scenes videos have already captured the attention of millions and earned praise from creator Brittany Broski.
What started as an experiment turned into a fast-growing six-figure business
Baumann, 32, founded Victoria Essie Studio in 2018 to sell her artwork and jewelry to earn extra income while working full-time as a teacher. He told CNBC that his salary as a teacher is low, so he often has to work odd jobs at nights and on weekends.
The news release noted that Moreton, 51, is a 3D printing enthusiast who joined her daughter’s company in 2025 after coming across a cake-shaped fidget clicker design that fit her daughter’s artistic style, which she described as cute, colorful and influenced by Y2K nostalgia.
Together, they tapped into the growing market of fidget clickers, or small handheld devices designed to help the user focus by keeping their hands busy. Often seen as the modern successor to the fidget spinner craze of the 2010s, these products have gained popularity across age groups.
According to Fortune Business Insights, the global animated toy market was valued at over $9 billion in 2025 and is predicted to grow over the next decade.
Victoria Essie Studio generated $428,000 in revenue and a net profit of nearly $94,000 in 2025, according to documents reviewed by CNBC Make It. What started as a two-printer operation has now grown into a full-fledged six-figure business, and the duo aims to continue growing their business.
Victoria Baumann quit her teaching job to take a bet in business
Speaking to CNBC, Baumann said he’s glad his work benefits children, especially those who are neurologically diverse. Although the majority of their customers are adults, many also purchase products for the children in their lives; For example, a teacher who buys clickers for her students, or a dental office that keeps these toys in its clinic for children coming in for appointments.
He also recalled that he never considered starting a business. Baumann began her career as a preschool teacher working with children ages 2 to 5 and taught from 2015 to 2019. However, as reported by CNBC, the entrepreneur said that he did not regret making this change. Baumann also noted that his current lifestyle is much better than when he was teaching and juggling multiple part-time jobs to make ends meet.
In short, Baumann bet on something he didn’t expect would reach this scale and gain this much popularity. Today, the business averages 1,500 orders a month, while new product launches can generate up to 400 orders in a single day, according to his father, Moreton.
Its products appeal to a wide range of customers, with standard handheld fidget toys priced between $5 and $30. Larger, life-size versions, such as a full-size “waffle” plate rather than a miniature model, usually sell for $100 to $125.
