Walmart joins Spanish La Liga as presenting partner of ‘El Clásico’
Real Madrid’s Spanish defender #20 Francisco Garcia, on May 11, 2025 Estadi Olympic Lluis Companys’deki FC Barcelona and Real Madrid CF during the Spanish league football match between Barcelona’s Spanish advanced #19 Lamine Yamal fights for the ball.
Lluis again | AFP | Getty Images
Walmart It brings its brand to the biggest match in football.
The country’s largest retailer plans to announce a partnership with the Spanish Football League La Liga on Thursday, because it expands its basis in football and takes advantage of its growing fandom in the USA
Under the partnership, Walmart will be the first presentation partner of La Liga’s “El Clásico”, a competition match between the two power center teams: FC Barcelona and Real Madrid Cf.
“Meeting with La Liga and El Clásico, Walmart’s energy creates unforgettable experiences and offers fans more ways to celebrate their favorite game,” Walmart Chief Marketing Officer William White said in an interview. “Ultimately, Walmart wants to facilitate the participation and participation of fans in the game.”
The partnership will include a new logo, which is a presentation partner for Walmart’s competition match that will be used in the US and Canada and this season.
According to Walmart and La Liga, the competition game dates back to 1929 and routinely attracted 650 million viewers in more than 180 countries.
The first El Clásico, which means “classic” in the 2025-26 season in Spanish, is planned to have a second match in Madrid on October 26th and Barcelona on May 10th.
Walmart and La Liga will start a partnership before the first match with the full weekend fan events of fan events in Houston as of October 24th. The partnership will include large -scale monitoring parties, concerts, meeting with old stars and greetings, common branded products and retail promotions.
“Best Sunday for the US league [La Liga] In terms of the audience and business outside Spain, dedi he said.
La Liga manages the North American league’s media rights and commercial agreements.
“This is not just about slapping two logo side by side. This is a real partnership with what we build.” He said.
Spanish Powerhouse clubs are home to the largest global names in football, including the Superstar Lionel Messi, who played for Real Madrid and Barcelona, Barcelona until 2021 and now playing for Major League Soccer’s Inter Miami.
In the USA Disney ESPN publishes La Liga games on flow platforms and TV networks. Company in question In August, the 2024-2025 season was the most successful for the league on ESPN platforms and was watched 5.4 billion minutes between nets and flow services.
The Spanish league’s multi -year agreement with Walmart aims to develop this growing audience for La Liga football in the United States and the growing football fan before the 2026 World Cup in the United States, Mexico and Canada.
“We knew that the World Cup took place in 2026 and that the sport has increased significantly in the USA and that this growth is not only a business perspective for the league in the world’s big media market, but also with the opportunity to help feed the growth of the sport.” He said.
In July, Walmart made a multi -year agreement with MLS to become the official sponsor and partner of the league. CNBC reported earlier this year, since the beginning of May, MLS sponsorship revenue has risen with double -digit compared to 2024. Similarly, the US Football fan has increased since Messi joined the rank of MLS in 2023.
