Shreyas Media Set to Launch Carnivals Across India

Hyderabad: The recently organized Vijayawada Utsav by Shreyas Media not only entered the Guinness World Records but also attracted global attention as the world’s largest carnival. Shreyas Media, which has organized more than 3,500 events related to film promotions and others in India, USA, Canada and UAE, showcased its talent and skill in organizing carnivals by bringing thousands of people to the Vijayawada Utsav. Buoyed by the success of the carnival, the company decided to bring a new appeal to regional festivals like Bihu, Onam, Ganesh Chaturthi, Pongal, Lohri, Durga Puja and Sankranti through similar carnivals across the country.

Celebrations throughout the year..

Shreyas Media has decided to organize celebrations with foreign artists at tourist spots like Araku and Gandikota in Andhra Pradesh throughout the year. He plans to organize a grand farmers festival on Sankranti to take agriculture to new heights. It will celebrate New Year, Sankranti in Visakhapatnam and Tirupati on the lines of Vijayawada Utsav. It will also celebrate Diwali, New Year and Sankranti in Vijayawada. Apart from organizing the large-scale Araku Coffee Festival, it will also organize 30 major concerts in Andhra Pradesh throughout the year.

Accelerating the growth of the local economy..

Gandra Srinivas Rao, founder of Shreyas Media, said his company organized the Vijayawada Utsav as a pilot project and created intellectual property in the carnival space. “India, which is a skillful blend of different cultures, is known for its festivals. By organizing carnivals like the Vijayawada Utsav in different states, festivals can be turned into sweet memories. People from India and abroad can be brought together on a single platform. We can instill patriotic feelings in people about our country, states and festivals. Moreover, thousands of people coming and seeing and experiencing this festival helps the local economy.” It will add strength. carnival As a result, the respective state government will earn more revenue. There will also be many brands. Moreover, thousands of people get jobs directly or indirectly,” explained Srinivas Rao.

He recalled that Andhra Pradesh Chief Minister Nara Chandrababu Naidu had expressed his happiness about the Vijayawada Utsav entering the Guinness World Records and finding a place on the global tourism map as the biggest victory of Amaravati.

There are many records..

Shreyas Media organized the Vijayawada Utsav along with Vibrant Vijayawada Association and Andhra Pradesh Tourism. The 11-day Utsav from September 22 featured 284 events. While the streets of Vijayawada became colorful, more than 3,000 artists hosted visitors. Organizing 11 concerts and 11 drone shows in 11 days for the first time in the world added even more appeal to the Dasara festival. The dazzling cracker display dazzled the city and visitors for four days.

Srinivas said that this carnival attracts the attention of not only Telugu people but also people from other states. According to him, Vijayawada MP Keseni Shivanath (Chinni) worked tirelessly to make the carnival a huge success. He said the Vibrant Vijayawada Association also played an important role.

Work worth 1,000 rupees..

Usually, only 15 lakh people come to Vijayawada on the occasion of Dasara every year. “Through the Vijayawada Utsav, around 50 lakh people came to Vijayawada this year. It is estimated that a business of Rs 1,000 million was done locally. More than 15 lakh people participated in the Vijayawada Utsav. As many as 25,000 people were directly and indirectly employed. 600 stalls were set up at the Vijayawada Expo,” said Srinivas. he said.

We have set a target of Rs 5,000 million in business through the Vijayawada Utsav in the next five years. Shreyas Media is ready to organize such carnivals in all cities of the country if the state governments cooperate. He said brands also come forward to support such carnivals. We acquired the advertising rights for Maha Kumbh Mela and brought thousands of brands closer to millions of people. “We can repeat this success with carnivals,” he added.