google.com, pub-8701563775261122, DIRECT, f08c47fec0942fa0
Australia

Gucci to sell beauty unit to L’Oreal for $7 billion

20 October 2025 10:01 | News

Gucci owner Kering has agreed to sell its beauty business to L’Oreal for four billion euros (AU$7.18 billion) as new CEO Luca de Meo moves to tackle the luxury group’s high debt and refocus on its core fashion business.

According to the agreement, French beauty giant L’Oreal will purchase Kering’s perfume series Creed, as well as the rights to develop products under Kering’s fashion brands Bottega Veneta and Balenciaga under a 50-year exclusive license.

The sale is a significant step towards reducing Kering’s net debt, which stood at 9.5 billion euros ($A17.1 billion) at the end of June, and added six billion euros ($A11 billion) to long-term lease liabilities, raising investor concern.

The company has struggled to reverse declining growth at its biggest brand, Gucci, which has been hit hard by slowing demand in the key Chinese market.


Australia’s Associated Press is the beating heart of Australian news. AAP is Australia’s only independent national news channel and has been providing accurate, reliable and fast-paced news content to the media industry, government and corporate sector for 85 years. We inform Australia.

Latest stories from our writers

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button