Apple reports $27.5 billion profit, $102.5 billion revenue in Q4; iPhone 17 sales drive growth
Apple Inc. reported net profit of $27.5 billion for the quarter ending Sept. 27, 2025, driven by strong demand for its newest iPhone lineup and continued growth in its services business. Revenue rose 8% year over year to $102.5 billion, beating Wall Street estimates of $102.24 billion, according to LSEG data. Earnings came in at $1.85 per share, above expectations of $1.77 per share.
iPhone 17 sales boost growth
The company’s performance was supported by strong initial sales of the iPhone 17 series, which went on sale in September. Although it lacks the advanced AI features seen in rival devices from Samsung and Google, Apple’s redesigned models with a new “liquid glass” display have helped attract buyer interest, especially in the US.
iPhone revenue reached $49.03 billion, up 6% year-over-year; but it was slightly below analysts’ expectations of $50.19 billion and below the 13% growth recorded in the previous quarter.
China’s revenue falls due to regulatory delays
Sales in Greater China fell to $14.49 billion, missing estimates of $16.24 billion. Apple attributed the flaw to regulatory delays that delayed the launch of the iPhone 17 Air to October 22 due to the device only containing an e-SIM for wireless connectivity.
Service segment reached record level
Apple’s services business, which includes Apple TV+, iCloud and the App Store, continued to be a key driver of growth, generating $28.75 billion in revenue, above expectations of $28.17 billion. CEO Tim Cook stated that Apple was “very proud to report record September quarter revenue” and said that it owed this momentum to customer loyalty and increased digital interaction.
Other product segments show steady gains
Mac sales: $8.73 billion (versus $8.59 billion expected)
iPad sales: $6.95 billion (versus $6.98 billion expected)
Wearable devices and accessories (including AirPods and Apple Watch): $9.01 billion (vs. $8.49 billion expected)
Trade pressures and market outlook
Despite facing negative impacts from US trade tariffs on devices manufactured in India and China, Apple has largely maintained its pricing strategy for new models.
Shares of Apple rose in after-hours trading as investors reacted positively to stronger-than-expected results and resilient consumer demand heading into the holiday season.
