Adulteration fears may spur premium dairy boom in urban markets

“…The target consumer is an informed, quality-conscious individual or family who prioritizes health, nutrition and provenance. These are consumers who read labels, ask questions and are willing to pay a premium for products that offer real differentiation, transparency and trust,” he said. “Often these are urban professionals, young parents and households who view food as an investment in long-term well-being rather than just a daily necessity.”