Inside Flipkart’s OneTech: the stack powering IPO readiness, q-comm and AI

Tell us more about Flipkart’s voice search. What is the true adoption of audio for discovery? Is this mainly a tier 2 or tier 3 phenomenon or is it also used in affluent metros?

Flipkart will make voice a premium mode of interaction. In the past, voice models were not mature enough; challenges included poor noise cancellation, faulty voice-to-text transmission, poor language coverage, misinterpreted tones, and slang. Now with significant maturity in voice models and multi-modal systems, voice plus text plus search will become central, especially for conversational commerce.