Meta to begin rolling out Threads ads globally
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Facebook and Instagram parent company Meta He said it will start showing on Wednesday advert Starting next week, Threads will offer its microblogging service to all users worldwide.
“With ads in Threads, businesses can truly participate in this conversation while finding new ways to connect with the people who are most interested in their business,” the company wrote in a post. blog.
Wall Street analysts expect Threads to be a significant source of revenue for Meta as the company monetizes the platform. The company will report fourth-quarter earnings results next week.
Meta said the full launch will be “gradual” and potentially take several months to roll out. The social media company first tested ads on Threads with users in the US and Japan last January.
Since its launch in July 2023, Threads has been a direct competitor to Elon Musk’s (formerly Twitter) X. Meta’s service reaches more than 400 million monthly active users worldwide, CEO Mark Zuckerberg said. in question in August.
TechCrunch earlier this month reported Based on data from Similarweb, it said Threads attracts more than X amount of daily mobile users worldwide.
Meta said it plans to continue bringing new features to Threads. This includes new ad formats and third-party verification services already available on Facebook and Instagram.
Correction: This story has been revised to reflect that Threads has more than X daily mobile users worldwide. A previous version incorrectly identified the user category for which Threads outperformed X.
