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Australia

Demand for gold surged to all-time high in 2025

30 January 2026 19:50 | News

The World Gold Council (WGC) announced that global gold demand will reach an all-time high in 2025.

The London-based group said that demand exceeded 5000 tons for the first time and reached a record level of 5002 tons.

Uncertainty in markets around the world pushed investors to seek a safe haven in the precious metal, with investments reaching an “unprecedented value” of US$555 billion by the end of the year.

Securities backed by physical gold were particularly in demand, according to the WGC. Investors around the world have turned to gold exchange-traded funds, or ETFs, in search of a safe haven and diversification, increasing their holdings by 801 tonnes for the year.

Meanwhile, bullion and coin purchases “accelerated to a 12-year high,” with demand reaching 1,374 tons, or $154 billion.

The strongest growth in bullion and coin demand was seen in China and India; both countries accounted for more than 50 percent of the increase in this category.

Central banks remain important drivers of gold demand as they seek to make their reserves less dependent on the US dollar. The industry association estimates that central banks increased gold reserves by 863 tonnes.

In contrast, demand for gold jewelry weakened significantly last year due to high prices.

Gold, which increased by 65 percent last year, has become around 30 percent more expensive since the beginning of the year.


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