Titan polishes its diamond play as gold stays volatile

Chief Executive Officer (CEO) Arun Narayan said Titan’s jewelery division needs to grow all its levers to “truly drive adoption and consumption of diamond jewellery, overall growth of the portfolio, consumer confidence and love for brands”. Mint on Friday. He said that apart from India, the company also has 30 stores in the Middle East, Singapore and North America and plans to expand in these markets.

Only 12% of jewelery sold in India consists of diamonds, and the majority of purchases are still focused on gold, indicating clear scope for growth. “Women clearly view lab-grown diamonds as something pleasurable, something they can buy frequently without any guilt, and they view natural diamonds as something very special, reserved and saved for special occasions to mark certain milestones,” she said.

Tanishq comes into service Diamond Specialization Centers are in their showrooms to authenticate diamonds, hoping to reflect the market confidence that gold carat meters once generated. The administration plans to increase the number of such centers from 50 currently to 200 by March.

Gathering at his flagship store in Andheri, opposite the newly launched laboratory-grown diamond (LGD) store, Narayan said Indian consumers are looking at LGDs as an “and” or an additional option, rather than an “either-or” like in the US.

Titan launched its lab-grown diamond initiative beYon in January. “We believe Titan’s influx will potentially plug the leak of LGD-seeking customers and expand its total addressable market (TAM), which could help the company establish the brand in a new phase of category development,” analysts at Nomura said at the launch.

De Beers, the world’s largest rough diamond producer, cut its official prices for the first time in more than a year in January, citing softness in Chinese luxury spending and pressure from U.S. tariffs.

At the same time, after almost a decade of price erosion, the LGD market began to show signs of stabilization in early 2026, according to industry reports.

This price volatility in gold and diamonds has increased innovation at retailers like Tanishq. Narayan said the company launched 9-carat diamond jewelry with Mia and has had 14-carat pieces since day one. “So we are now bringing what we have learned to Tanishq. We have 14-carat diamond jewelery at Tanishq.”

Titan’s The jewelery sector was a key factor, growing 41% year-on-year in the December quarter, driven by higher average gold selling prices. Spot gold fell 2.5 percent to $4,838.81 per ounce on Thursday.