Anthropic got 11% user boost from OpenAI-bashing Super Bowl ad

The Seahawks may have won the Super Bowl, but Anthropic also walked away with bragging rights, according to data analyzed by BNP Paribas.

The creator of the Claude chatbot saw visits to its site increase by 6.5% following its Super Bowl ad following rival OpenAI’s decision to bring advertising to ChatGPT.

Among the top 10 free apps on the Apple App Store, Claude earnings surpassed chatbot and artificial intelligence rivals OpenAI, Google twins and Meta. Daily active users also saw an 11% increase post-game; This is the firm’s most significant increase in AI coverage.

OpenAI’s ChatGPT saw a 2.7% increase in daily active users after the Super Bowl and Gemini increased by 1.4%.

Claude’s user base is still much smaller than ChatGPT and Gemini.

Advertisements from AI brands have come to the fore in the big game, which draws an audience of 125 million in the US, as platforms take to the stage to attract more customers in a competitive market that shows no signs of slowing down.

As AI labs look toward potential IPOs later in the year, the massive rivalry between OpenAI and Anthropic has added a new layer with dueling ads.

Both companies have become more publicly vocal in recent weeks, with executives publicly criticizing each other’s business.

OpenAI CEO Sam Altman attacks Anthropic’s Super Bowl advertising campaign. One to mail Altman told social media platform X that the ads were “deceptive” and “clearly fraudulent.”

Both Anthropic and OpenAI are fiercely competing to win businesses and top coding talent while also raising record amounts of private funding.

This week, Anthropic closed its $30 billion financing round at a post-money valuation of $380 billion; This was more than double its valuation during the September surge.

But OpenAI is leading the pack with its largest-ever private tech fundraising round last year. The company is also in talks to complete a $100 billion financing round, CNBC previously reported.

— CNBC’s Kate Rooney and Drew Troast contributed to this report