Athlete-backed Jams takes on peanut butter and jelly, protein craze

Classic peanut butter and Jelly sandwich receive a modern upgrade and support from some best athletes.

Jams, a new company created by 26 -year -old Connor Blakley, was released on Monday and hopes to get Smucker’s injustice as the next locker room and lunch box staple. Like the surveillance, sandwiches fall into the frozen food category.

US football legend Alex Morgan and NFL Pro Bowlers CJ Stroud and Micah Parsons supported by names such as Jams, will be available only in 3,000 Walmart Country -wide stores.

Crustables dominated the market with a close PB & J monopoly, but he hopes to distinguish his products by applying to consumers with health awareness.

“No. 1 Seed Oil?” He said. “There is no paint, artificial flavor or color, there is no high fructose corn syrup, and we have the most protein per peanut butter and the most protein per jelly.”

Smucker’s main company JM SmuckerAt the end of last month, until the end of 2027, all consumer food products will remove synthetic food colors, he said.

Jams is a 74 grams of 74 grams, 74 grams of 58 grams, a slightly larger project than the Smuckers option. Blakley also said that the product has total sugar content and contains 10 grams of protein for each sandwich.

Stocks in walmart Prominent At a price point of $ 4.34. The jams will cost a little more expensive to $ 5.97 per box.

Jams will initially be present in two flavors: strawberry and mixed berry option.

Entrepreneur, who left high school at the age of 17, said he tested the taste of more than 250 PB & J sandwich recurrence during the development process. Jam. Sandwiches are produced in Ohio and Wisconsin.

But Blakley has a steep hill to climb.

In the last call for earnings in June, JM Smucker said that they are the number 1 product in the total frozen category until the end of the 2026 financial year, and until the end of the financial year of 2026, it was on the way to produce over one billion dollars over one billion dollars.

To support the increasing demand, Smucker recently opened the third and largest unjust production facility in McCalla, Alabama.

Blakley said he believes that the key market will be an athlete for sandwiches.

Since NFL teams are looking for an increasing number of teams and athletes, they consume more than 80,000 insults per year because they are looking for a fast, useful and filling snack, because according to a report dated 2024 Athletic.

“Athletes want to buy the best possible products to feed their bodies and lifestyles.” He said.

Peanut butter and jelly attributed the success of the sandwich to two things: nostalgia and convenience.

“I think convenience is a really big part of why the category sets out and will continue to start.” He said.