Mega Rythu Mela 2026 Showcases Next-Gen Farming Technologies for Telangana Farmers

The event was attended by Panchayat Raj and Rural Development, Women and Child Welfare Minister D. Anasuya Seethakka; Tummala Nageswara Rao, Minister of Agriculture, Marketing, Cooperation, Handlooms and Textiles; Duddilla Sridhar Babu, Minister of Information Technology, Electronics and Communications; Sankarasubramanian S, Managing Director and CEO of Coromandel International Limited, Dr. Mangi Lal Jat; and Prof. Aldas Janaiah Vice-Chancellor and President of PJTAU.

Rythu Mela served as a dynamic platform for farmers to directly interact with agricultural experts and explore the latest advancements in crop nutrition, crop protection, seeds, precision agriculture and farm mechanization. The event featured technology exhibitions, field demonstrations and expert sessions focusing on balanced fertilizer use, soil health management and climate-resilient agriculture.

The highlight of the event was the demonstration of drone-based crop spraying and precision agriculture technologies, reflecting the growing role of digital and mechanized solutions in improving farm productivity and addressing labor challenges in agriculture. Farmers were also offered live product demonstrations on the farm, showcasing integrated plant nutrition practices using organic inputs, biological substances, nano and specialty nutrients. These demonstrations highlighted how balanced crop nutrition can optimize the use of Urea and DAP, while helping farmers adopt best agricultural practices.

The event coincided with International Women’s Day celebrations and placed special emphasis on recognizing the contributions of women farmers and encouraging rural women and youth to participate in emerging agricultural entrepreneurship opportunities, including drone-based services.

Speaking on the occasion, Mr. Sankarasubramanian S, Managing Director and CEO, Coromandel International Limited, said: “Telangana shows how strong policy support and farmer-centric initiatives can transform agriculture into a vibrant and profitable sector. Farmers in the state have consistently shown their willingness to adopt progressive practices and platforms like Rythu Mela are playing an important role in spreading awareness about balanced nutrition and sustainable farming solutions such as drones, nano technologies and robotics. We at Coromandel are proud of its efficiency” “Partnering with the farming community to increase farm income, strengthen farm incomes and create a more resilient agricultural ecosystem.”