Pernod Ricard seeks to nurture premium whiskey Blender’s Pride with fashion, new campaign on ‘success’

Q. Pernod Ricard has some iconic whiskey brands in India across price segments…

All brands aspire to become cultural icons, but few achieve it. If there’s one whiskey brand that’s earned the right to be a cultural icon, it’s Blender’s Pride. We tackled campaigns that reinforce Blender’s Pride’s association with style, culture and influence. We consciously used Blender’s Pride to shape the debate on style in India. Blender’s Pride has truly created the premium category in India. We have over 50% market share and have been building cultural relevance for over a decade.