Tom Brady explains junk food endorsements: ‘Moderation in all things’
From Pizza Hut to Dunkin’, Tom Brady seems to be everywhere these days promoting food brands he didn’t touch during his NFL playing days.
The seven-time Super Bowl-winning quarterback followed a strict health-focused diet and once spoke out about soda and sugary cereals: “poison for children.” But Brady says he’s softening his stance on retirement.
“I think it’s all about moderation,” Brady told CNBC’s Alex Sherman in a recent interview, discussing his partnership with Ferrero, one of the world’s largest dessert manufacturers. CNBC Sport’s full interview with Brady will air on Thursday.
“I think there are probably people who exaggerate the strictness of my lifestyle or diet,” he said. “I have kids, I have Halloween and birthday parties, and we’re just like a normal family.”
Brady has built his career on health and longevity; these pillars helped him play football at a high level until the age of 45. She is also the co-founder of TB12, a wellness brand focused on anti-inflammatory nutrition, known for unconventional recipes like avocado ice cream.
Brady recently injured TB12 added its brand to the Nobull fitness brand. Now when it comes to endorsements, Brady said she focuses more on creativity and connection.
“It’s good scripts and writing,” he said, as well as opportunities to interact with fans.
During this year’s Super Bowl, Brady Pizza Hut commercial He is attacked by an old woman while delivering pizza and dunkin ad “Good Will Hunting” spoof.
Brady’s partnership Ferrero It includes a campaign focused on the 2026 World Cup. The ad features Brady taking a bite of a chocolate Crunch bar and posing next to a mug filled with chocolatey, sugary snacks.
“I just want to go out there and have a great time with people,” Brady said.
Brady said he still aims to make healthy choices, but that can be more difficult when watching a football game or traveling.
Despite hanging up his cleats, Brady said he still practices frequently and makes sure to stay hydrated.
“I also understand the reality of life,” he added. “I’ve been very lucky throughout my life to have people prepare meals for me all the time, and we’ve had nutritionists as part of our teams, and I’m very lucky to have that.”
“I know there are a lot of people who work really hard year-round to provide for their families, and I have a lot of respect for those people and the way they enjoy their lives, too,” Brady said.
When it comes to his own family, Brady said he makes his children crepes with Nutella, another Ferrero product.
As for your own guilty pleasure? “Tic Tacs,” Brady said. (Yet another Ferrero brand.)
“They’re all over my house and while I’m streaming,” he said.
