Pharma giants want to crash the skincare party. It will be a long haul.
India’s pharmaceutical giants have a war in their hands while taking beauty and cosmetic initiatives and impressives. According to industry experts, consumers are increasingly looking for clinically supported skin care products, but drug producers are currently only a part of the general beauty and personal care market.
Dermatology or skin diseases segment existing jeep LTD, Glenmark Pharmaceuticals Ltd and Emcure Pharmaceuticals Ltd, sunscreen, moisturizers and serums, expand with products that do not require prescription products.
“There is a significant increase in Cosmo-Derma products in India that the consumer needs an effective and affordable reliable science-supported solution,” he said.
Cosmo-derma products or ‘cosmoutikaller’ falls to a place between traditional cosmetics and pharmaceuticals, targeting certain skin concerns, but not required to have prescription classes.
Puri, “the field has become extremely messy, and consumers are increasingly clinically supported allegations, dermatologist approvals and proven activity turning to brands,” he said.
However, pharmaceutical companies have a long way to climb.
According to the retailer, India’s Beauty and Personal Care Market is preparing to increase from $ 2028 to $ 2028 in 2023 to $ 2028 in 2023 and the skin care category is growing the fastest growing annual growth rateNykaa’s Beauty Trends Report 2024.
On the other hand, Cosmo-Derma Sales of Pharmaceutical Companies in India LaAs of June, show data by Pharmarack, the Pharmarack, the Pharma Intelligence Platform. However, the Cosmo-Derma sector grew up in CAGR faster in the previous 5 years.
Pharmaceutical companies also have to combat consumer goods giants in the field of skin care. Hindustan Unilever Ltd acquired 90.5% of the Minimalist’s shares earlier this year and value Jaipur -based online skin care and hair care brand. La2,955 Crore (about 345 million dollars).
A war in the beauty arena – Key Points
Lock Inferences
- Great drug producers such as jeep, glenmark and emcure, such as clinically -supported products such as sunscreen and moisturizers, expands to prescribed skin care, aiming to challenge beauty brands for impressive products.
- Online brands and impressives have trained consumers on materials such as retinol and niasinamide, and prepared the ground for proposals led by Farma. Now, consumers, especially younger ones, are increasingly looking for skin care proposed by more and more dermatologists on new cosmetics.
- However, India’s beauty and personal care market was expected to reach $ 34 billion in 2028 in 2023, while Cosmo-Derma sales by Pharma companies were approximately $ 565 million as of June.
A clinical approach
Last year, Emcure Pharmaceuticals, who responded to the increasing demand for skin care products, launched an EMCUTIX Biopharmautals LTD to expand the Derma business, focusing on proposals such as multi -layered fatty acid emulsion emulsion technology and non -invasive moisturizers built with non -invasive moisturizers for skin squeezing.
“The line between medicine and skin care continues to blur, EM EMCUTIX CEO continues to blur. “We have seen that people are willing to invest more when they know that a product is supported by comedogenic, odorless and science.”
Glenmark, among India’s largest dermatology players, benefits from research and development capabilities, production facilities and distribution networks to expand in the bench (OTC) or non -prescription skin care products.
Glenmark’s President of the Indian Formulation Enterprise Alok Malik, “Our model with Dermatologists with reliable, high activity formulations at a accessible price point to the market gives the agility,” he said.
Malik, “beginners, while bringing agility to the entire category, while we are a pharmaceutical brand, our clinical depth, long -standing dermatologist confidence and a solid security profile,” he added.
Torrent Pharmaceuticals Ltd, which has an asset in the dermatology segment, for Curatio Healthcare, a skin care product manufacturer purchased in 2022 La2,000 Crore added Tedibar and Atiogla to their cat.
Vishal Manchanda, Vice President of Corporate Research, Systematic Group, said that despite their small assets, it is a good chance to build a brand in the prescribed skin care market despite their small assets.
“They were better ready to have a better bandwidth for clinical studies, and the pharmaceutical understanding also helps to create claims and work,” he said.
What is demand?
Beauty brands such as Canada’s ordinary and minimalist have popularized the active ingredient approach to skin care, and compounds such as retinol, hyaluronic acid and niasinamide have become a part of the daily flare between young users.
“Most of them [demand] Materials and percentages and so on. He was strengthened by social media and brand activities led by influencer, Dr. Dr. Chytra Anand. “ For the longest time, the activity led by influencer has played a major role in purchasing, not only information, but also in the purchase. Now, impressive activities have become more informative. “
Bengaluru-based cosmetic dermatologist, in contrast to patients looking for treatment for pre-existing skin and hair conditions, in the last 3-4 years regular skin health controls and recommendations for patients received a growth, he said.
Anand was OTC brands that went out and made a lot of marketing and creating this awareness.
Mint, Cosmetic skin care brands recommended by dermatologist Cosmo-Derma products such as acne-prone skin and sun protection for concerns such as a series of users, largely in the 20s and 30s spoke to women.
Arunima Joshua said, “I believe in science -supported products more than hyper beauty PR products,” Arunima Joshua said. Mumbai -based free writer and media expert, before moving to the products proposed by a dermatologist, Korean skin care products and other well -known brands, he added.
However, Joshua, who wrote on the lifestyle, claimed that it was slow to shift towards dermatologist suggestions and that impressive -supported marketing pushed people to revise people on their own.
Real differentiating
For these people, dermatologists warned against the abuse of compounds such as retinol sold by cosmetic brands.
Mumbai -based dermatologist Sagar Gujjar, “There is no regulation in the Indian market… People can buy retinol on the counter and will not need a prescription,” he said.
Retinol or vitamin A1 is a popular skin care component used to reduce wrinkles and enlarged pores. However, users need to know the right percentage and activity suitable for them. Anand added that the products of pharmaceutical companies are more reliable for such use.
Dr. “If someone has never used a basic cleaner, they won’t start with a clinically supported cleaner, Anand he added.
However, a younger user in his 20s and 30s is likely to investigate a good research and choose a clinical class product. “They are equalizing high potens, high potens, high -confidence, high -confidence in medicine and derm.” He said.
Glenmark Malik, “real differentiating clinical depth and trust,” he added.
