Did Kriti Sanon quit as CCO of her beauty brand? Hyphen’s social media post sparks buzz
Beauty brand Hyphen announced on Instagram that actor Kriti Sanon has left her role as Chief Customer Officer (CCO); However, the brand did not announce whether Sanon left the company completely. “This is not a statement we take lightly. After careful consideration, we believe we must address this with integrity. The path ahead marks significant change. Some difficult but necessary decisions have been made. With that, we are officially announcing that Kriti Sanon is no longer serving as our Chief Customer Officer,” Hyphen said.
The actor had announced the launch of the brand on his 33rd birthday in 2023. To promote the brand, Sanon wrote on Instagram: “Happy Birthday! It’s finally here! My heart is filled with joy and gratitude as I welcome you all to our world of Hyphen today, July 27, 2023!”
According to its website, Hyphen is a budget-friendly beauty brand that offers products priced between . ₹449 and ₹649. A note on Kriti’s website read: “Hyphen was born from a pure passion for skincare and a curious, driven mind that always wants more in life. Each product blends numerous extraordinary ingredients from both nature and science to create a powerful solution to every problem. I hope you enjoy the products as much as we enjoy creating them for you.”
Last July, Hyphen co-founder and Chief Executive Officer (CEO) Tarun Sharma detailed how well the beauty brand had performed in just two years. He stated that the brand was created ₹400 crore revenue was generated during this period.
“Passing an ARR (Annual Recurring Revenue) ₹It was nothing short of incredible to achieve a gross revenue of ₹400 crore on Hyphen’s second anniversary and build a loyal customer base of which 60% are repeat consumers. “Growing from 1 million consumers to 4 million with more than 19,000 pin codes in just one year was possible because we understood the consumer, created a category and chose the right sales channels, as well as having a sharp product strategy with data-driven execution,” he said.
How people online reacted:
Social media reacted quickly following the news; While many users in the comments section suggested that this could be a PR stunt by the actor for his movie Cocktail 2, others dismissed it as a joke.
One user asked: “Cocktail 2 ka promotion?”
Another wrote: “Using Hyphen products thanks to Kriti.”
A third user asked: “Wasn’t it Founder Kriti? Was there an acquisition or something?”
A fourth added: “I thought Kriti was the founder!”
