FSSAI issues notice on date sugar claims to The Whole Truth on rival’s complaint

Vikas Temani, co-founder of Paul & Mike’s owner Zenriva Brands Pvt Ltd and owner of leading oleoresin manufacturer Synthite Industries, said the issue goes beyond technical details and is more about how consumers understand health claims. “Ingredients such as dates and date derivatives are being used as sugar substitutes by some clean label brands, while continuing to market products as ‘no added sugar’, creating what we believe is a misleading health halo around these products.”