Pumpkin Spice Latte returns on THIS DATE in US and Canada: A look at Starbucks’ Fall favorite
Starbucks announced that the iconic pumpkin Spice Latte will return to the menus in the United States and Canada on August 26th and mark the beginning of the autumn season for many fans of the brand’s most popular seasonal drink.
Since its first release in 2003, a widespread imitation in the food and beverage industry with espresso has become a cultural and commercial phenomenon that inspired.
A seasonal power center
Kabak Spice Latte started in 2003 as a test product in only 100 stores in Vancouver and Washington. It was launched national in 2004 and sold hundreds of millions of glasses since then. In 2024, there were 79 of the 85 global markets of Starbucks; Today, Starbucks operates in 88 markets.
Other brands followed the case. Dunkin introduced pumpkin flavored beverages in 2007 and will start the Autumn menu before Starbucks on August 20. McDonald’s participated in the Pumpkin Spice trend in 2013.
With numbers
36.2 billion dollars: Starbucks’ net revenue initiated by PSL in 2003 for $ 4.1 billion.
33.8 %: The increase in zucchini spices talks about the US menus between 2014 autumn and 2024 fall (Technomic).
3: PSL was the third season of Starbucks after Eggnog Latte and Mint Mocha.
4 Spices: In McCormick’s pumpkin cake spice – cinnamon, ginger, Indian building and All -Bos.
2022: The Merriam-Webster year added “Pumpkin Spice ına to the dictionary.
September 8, 2015: The last release date of PSL in the last memory – return is slowly gliding every year.
Traffic increase due to PSL launch
PSL not only increases beverage sales, but also uses pedestrian traffic. According to Placer.ai:
The US Starbucks stores increased by 24% during the visits on August 22, 2024, the PSL launch date.
The largest increase was 4.8% while Mississippi was 4.8%, while in North Dakota with an increase of 45.5%.
In 2018, Starbucks encouraged a loyal PSL fan base that has created a special Facebook group called Yaprak Rakers Society and has 42,000 members currently celebrating in autumn throughout the year.
As PSL returned once again on August 26th, it continues to serve not only as a seasonal fiber, but also as a basic income driver and a cultural symbol of falling in America.
